![How should you plan media | Samir Chaudhary @ The Media Ant [S02, #19]](https://img.transistor.fm/n83qJmWitbLFEX7G9U2ZvWSz4KnSkqa6zSdZIAo4KX8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUzMDIv/MTcxMTk0NDc0Ny1h/cnR3b3JrLmpwZw.jpg "How should you plan media | Samir Chaudhary @ The Media Ant [S02, #19]")
How should you plan media | Samir Chaudhary @ The Media Ant [S02, #19]
Description
TV, billboards, email, websites, social media- media today is complex! For a brand to create impact and get people talking, picking the right media mix is a must! Samir talks about some smart media principles that brands must follow to optimize their marketing campaigns and grow their consumer base!
If you’re a marketeer or founder, confused about how to plan your media, then this episode is just for you!
👉 Listen to the podcast to learn about:-
2:34 - Media for impulse products category
8:27 - Continuity over impact for B2Bs
15:43 - Media principles for companies creating new concepts
30:43 - How can early-stage brands create impact
📄 Click here to read the text version of the episode
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This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.
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